Photo of Three Leaf House by Sage Architecture

2011 Looking Forward

Photo of Three Leaf House by Sage Architecture
Three Leaf House by Sage Architecture

 

 

I received an email from one of the photography associations I belong to, the Association of Independent Architectural photographers, http://www.aiap.net/, thanking everyone for all the reports of increasing business and reporting a steady uptrend in search’s for photographers on its site.

This along with snippets here and there from building industry sites and forums, such as daily5remodel.com/ , reedconstructiondata.com/ and the NARI group on LinkedIn.com, makes me think 2011 will be the turning point.

Not to some big boom, but to a more stable time.

Its about time!

In truth though some of my clients aren’t doing bad at all, they have cut expenses appropriately, but have increased their efforts at marketing and pushed themselves out there, and executed well on the jobs that they got, and have weathered the downturn well.

I think there are important lessons in a downturn: always keeping track of expenses, always marketing and putting future work there, and always do the best work possible.

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In the photo above, Three Leaf House, by Sage Architecture, shot this month in a rare break in the rain, in the Amador county wine country.

I had been waiting to shoot this house for several years, having seen it in model form in Sage’s office and heard of its uniqueness, three structures with different components of a house, three leafs.

🙂

 

Photo of Three Leaf House by Sage Architecture
Three Leaf House by Sage Architecture

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